![The Natural Wigs Store](https://cdn.prod.website-files.com/628b4e0a5e7502458dc33751/628b4f80c2b4ff117ee9ab2b_TNWS%20Logo%20FINAL_verbiage.png)
The Natural Wigs Store
Website
VisitClient Industry
Beauty
Website Platform
Shopify
Services Provided
Business Type
B2C
Website Type
eCommerce
![](https://cdn.prod.website-files.com/61c2f509c77d5ec1f648504e/629056686a2819de8ea3f96b_grid%204.webp)
Who is
The Natural Wigs Store
?
Leslie Simpkins
|
Owner
Natural Wigs is an eCommerce and brick and mortar store that specializes in natural-looking wigs for those who have suffered from any type of hair loss or for those who want a quality style without the salon. Natural Wigs has full lace wigs with baby hair, front lace wigs with baby hair, toupees, frontal closures, children's wigs and much, much more.
Strategy
- Deploy a template customization redesign to the Shopify store
- Create social media branding and graphics
- Customize the newsletter to promote product sales
![](https://cdn.prod.website-files.com/61c2f509c77d5ec1f648504e/629056686a2819de8ea3f96b_grid%204.webp)
Solutions
- Automation, notifications, and email marketing reports allowed us to stay on top of customer relations in efforts to understand the target base clearly.
- The revamped website changed the entire game for this client, who was concerned about online sales. Online sales now account for nearly 40% of their total sales.
- With rapid response to current running campaigns and ongoing support, including installing a chat feature on the site as well as a host of other widgets and techniques, this client was able to engage with the customer more fluently and close on more sales.