Fantasy Football Metrics
Website
VisitClient Industry
Sports
Website Platform
Webflow
Services Provided
Business Type
B2C
Website Type
Blog
Who is
Fantasy Football Metrics
?
RC Fischer
|
Owner
The scouting home for serious, high-stakes dynasty fantasy football profiteers. This unique "moneyball-inspired" fantasy football stats and player rankings site includes draft pick cheat sheets, weekly projections and ranking, and free pre-season top player scout news.
Objectives
Marketing objectives to Augment
Subscriptions
Our primary goal was to increase memberships by upgrading the UX/UI of the current site, while boosting response times to capture more sales.
Strategy
- Revamp the client's website with an up-to-date, well-rounded mobile responsive design that focused on performance and user experience without sacrificing ease of use,
- Add a more robust paywall system
- Organize contacts and memberships in a comprehensive CRM
- Continue the conversation after the sale
Solutions
- A dynamic design made adding articles simple for the website owner and easy for site members to browse across multiple devices
- Anonymous leads turned into viable personas the client could retain and sell to over and over again.
- Client gained an average of 250 members each month with gross sales of $10K on opening day and the site continues to retain customers with periodic and season-based email marketing.