Fantasy Football Metrics

Client Industry

Sports

Website Platform

Webflow

Business Type

B2C

Website Type

Blog

227%↑

Global Reach

277%↑

Revenue

↑240

Google Rankings

63%↑

Monthly Site Visitors

4%↑

Backlinks

1200%↑

Subscriptions

Who is

Fantasy Football Metrics

?

RC Fischer

|

Owner

The scouting home for serious, high-stakes dynasty fantasy football profiteers. This unique "moneyball-inspired" fantasy football stats and player rankings site includes draft pick cheat sheets, weekly projections and ranking, and free pre-season top player scout news.


Objectives

Marketing objectives to Augment

Subscriptions

Our primary goal was to increase memberships by upgrading the UX/UI of the current site, while boosting response times to capture more sales.

1200%!

Strategy

  • Revamp the client's website with an up-to-date, well-rounded mobile responsive design that focused on performance and user experience without sacrificing ease of use,
  • Add a more robust paywall system
  • Organize contacts and memberships in a comprehensive CRM
  • Continue the conversation after the sale

Solutions

  • A dynamic design made adding articles simple for the website owner and easy for site members to browse across multiple devices
  • Anonymous leads turned into viable personas the client could retain and sell to over and over again.
  • Client gained an average of 250 members each month with gross sales of $10K on opening day and the site continues to retain customers with periodic and season-based email marketing.