The Natural Wigs Store
Website
VisitClient Industry
Beauty
Website Platform
Shopify
Services Provided
Business Type
B2C
Website Type
eCommerce
Who is
The Natural Wigs Store
?
Leslie Simpkins
|
Owner
Natural Wigs is an eCommerce and brick and mortar store that specializes in natural-looking wigs for those who have suffered from any type of hair loss or for those who want a quality style without the salon. Natural Wigs has full lace wigs with baby hair, front lace wigs with baby hair, toupees, frontal closures, children's wigs and much, much more.
Objectives
Marketing objectives to Augment
Online sales
Our primary focus was to spruce up the the company's Facebook Page and website, increase online sales, and provide better channels for communication between the company and its consumers.
Strategy
- Deploy a template customization redesign to the Shopify store
- Create social media branding and graphics
- Customize the newsletter to promote product sales
Solutions
- Automation, notifications, and email marketing reports allowed us to stay on top of customer relations in efforts to understand the target base clearly.
- The revamped website changed the entire game for this client, who was concerned about online sales. Online sales now account for nearly 40% of their total sales.
- With rapid response to current running campaigns and ongoing support, including installing a chat feature on the site as well as a host of other widgets and techniques, this client was able to engage with the customer more fluently and close on more sales.